In October 2019, Greenpeace organized a peaceful protest, urging Shell to clean up their oil platform in the North Sea. Shell then sued Greenpeace in an attempt to take away their time, money and, most importantly, their right to protest.
Shell not only tried to distract people from the real problem – 11.000 tons of oil in our waters – but they tried to take away the most important tool to prevent irreversible wrongdoing from oil companies worldwide. What the actual fuck – right? We decided to portray a world without the right to protest and urge people to use the most powerful tool they have: their voices.
Film and key art optimized for all social media channels. Yes, we went vertical again (sorry not sorry).
Client: Greenpeace NL. Shared by all of Greenpeace worldwide. In collaboration w/ Steijn Leijzer, Josha López, Dylan Haigh. Big thanks to Robin, Saskia & Meike.
Freelance work
How do we address the risks of sexting exposure amongst teens in religious families? By facilitating open and respectful conversations between parents and teens.
In The Talk we used the digital know-how of teens as conversation starters. We posed simple questions to help parents break the ice – or rather to spark ‘the talk’. The informative website gave parents elaborate information about sexting and practical tips on how to talk to their kids.
The multilingual campaign was shared on social media and through out-of-home placements. The content is still being used by Qpido at parent teacher conferences due to popular demand. Read more on hetgesprek.amsterdam.
Concept, strategy & copy (website, campaign content) by yours truly. Except for the Arabic copy. I wish.
Concept in collaboration with Guy Lokhoff.
Directed by Dwight Groot.
Produced by Vigics.
Agency: Hammerfest.
It's completely normal to be pigheaded as a teen – raging hormones are no joke. Unfortunately though, sometimes the signals point to something far more serious.
Each year, over 20.000 young boys become victims of sexual violence. Many of these victims are afraid or ashamed to speak up. Qpido decided to step in, and let young men know there’s a place for them to seek out help.
In #NOTHANKS we paint a realistic and recognizable picture for both parents and teens in these types of situations. Those where everything is seemingly fine, but the opposite rings true. Check out geenzin.amsterdam for more information.
Concept, copy (content, website) & strategy by yours truly.
In collaboration with Guy Lokhoff.
Directed by Joren Molter.
Pictures by Tim Buijting.
Production by Bruut.tv.
Agency: Hammerfest.
The most wonderful time of the year asks for the most wonderful gifts. And let’s face it; a present means a lot more when you’ve put some thought into it. So let’s give more.
Selling gifts is one thing, redefining how we give gifts is something else. For America Today, we chose to do the latter.
The Give more campaign was built around the idea of giving more than just material gifts. We added real life experiences to every aspect of its gift collection – from product descriptions to labels to creative social content. We also created a 24/7 gift shop at Magna Plaza. The campaign was visible on social media (mainly vertical) and on digital out-of-home placements in and around big cities in the Netherlands.
Copy & content creation by yours truly in collaboration with Guy Lokhoff.
Art by Sid van Zijp.
Bus stop design by Lamalama.
Shoutout to Serina Leijting for project managing like a boss lady.
Writing without restrictions or deadlines is a joy. I consider my columns a piece of my mind for my peace of mind. Read it and weep, think, laugh, or (preferably) all the above. click to view all mailings.
